Sustainability and digital transformation take centre stage at IAA Transportation Expo

Sustainability remains a key focus 

The IAA Transportation Expo increasingly draws exhibitors from across the globe, providing a truly global perspective on the state of the industry. Based on this year’s event, sustainability continues to be a key focus for the transportation sector. 

“One example of the industry’s sustainability efforts is the emerging trend of trailer refurbishment. According to example calculations from the industry, refurbishing a trailer produces approximately one-fifth of the CO₂ emissions caused by building a new one, while also being cost-effective and faster for operators,” Salmikuukka notes. 

“The plywood flooring in trailers usually remains in good condition even after years of use, so refurbishment can extend the life of trailers without necessarily needing to replace the flooring.” 

Vehicle emissions can be reduced not only by developing better engines but also by choosing better materials and structures to minimize weight or air resistance. UPM Plywood has been a frontrunner with its strong and lightweight WISA^® plywood flooring solutions, which help increase payload capacity and minimize the carbon footprint of transport. 

“Based on the discussions, the entire industry is undergoing a transformation, with companies working to optimise transportation through various means, whether it’s trailer usage efficiency, emission reductions, or reducing overall fuel consumption,” says Salmikuukka. 

Presentations such as "Towards Zero Emissions with Electrified Trailers" and "Electric Road Transport: A Reality Today" also highlighted how electrification is becoming increasingly viable in commercial transportation. 

“When it comes to electrified trailers, there are different solutions available, whether it’s generating extra power with e-axles or replacing diesel with cleaner energy for powering coolers in refrigerated trailers,” says Joachim Stinsky, who particularly enjoyed discussions with engineers and salespeople at the expo. 

“Electric trailers can help cut emissions, but there are trade-offs, such as the added weight from electric components, which may limit load capacity. It's all part of the broader conversation about optimisation.”

Preparing for the future

Currently, the transportation industry is facing a highly competitive market environment, with companies striving to differentiate themselves through better sustainability, security, or service. 

“It is interesting to see how companies are focusing on after-sales services as a major revenue stream,” Salmikuukka points out. 

Looking ahead, both Salmikuukka and Stinsky remain optimistic about the future of transportation, particularly as the industry continues to prioritise sustainability and innovation. 

The focus is also driven by regulation. As part of the EU’s 'Fit for 55' legislative package, emission standards for heavy-duty vehicles were revised in June, with a 10% CO₂ emission reduction requirement for trailers by 2030. For determining CO₂ emissions and fuel consumption, the European Commission has developed VECTO, the Vehicle Energy Consumption Calculation Tool. 

“Trailer operators are looking for ways to meet these targets through measures such as aerodynamic packages, tire optimisation, and weight reduction, but there’s still much to figure out,” Stinsky says. 

As the transport industry prepares for the future, UPM Plywood remains committed to serving customers by staying ahead of trends and regulations. Events such as the IAA Transportation Expo are great platforms to have meaningful discussions with customers, industry peers, and other stakeholders. 

“We appreciate everyone at the expo for taking the time to meet with us and share their valuable perspectives. It's always refreshing to hear different viewpoints and gain insights on the future of transportation,” Salmikuukka and Stinsky conclude.