Our new co-marketing platform provides tools on sustainability

Transparent data for our partners

In recent years, UPM Timber has taken great strides to improve the sustainability of its operations. Sawmills’ production process runs entirely on renewables, and UPM Timber has the industry’s lowest emissions from forest to package. In 2020, the company reached its CO2 reduction targets ten years ahead of schedule.

An ambitious sustainability agenda comes with a considerable burden of proof: targets must be measurable, actions impactful and choices supported by the best available data. Often, steps are verified by independent, third-party operators. A recent ISO-standardised EPD report, for example, examined the environmental impact of UPM’s sawn timber in more than thirteen different impact categories. This too, can be found on the new co-marketing platform.

Measurements, reports and certificates that assess the impact of UPM Timber’s operations accumulate a significant volume of data useful not only for the company, but for its stakeholders, too. With the release of a new co-marketing platform, UPM Timber shares this data and supplementary assets with its customers.

– UPM Timber’s products play a key role in our partners’ operations. Consequently, our timber’s environmental impact has a direct effect on whether our customers meet their climate and environmental targets. By granting them direct access to our data, we hope to help all parties better communicate the impact of their material choice, explains Koulumies.