President and CEO
Massimo Reynaudo was born in 1969. He has a master’s degree in engineering from Politecnico di Torino and additional studies in business administration and management. He is an Italian citizen.
Massimo Reynaudo has been with UPM since 2017. He served as Senior Vice President of UPM Raflatac from 2017 to 2021 and worked as an Executive Vice President, UPM Communication Papers 2021–2023. Earlier in his career, between 1995–2017, he held several senior positions at Kimberly-Clark Corporation.
Massimo has an international background and a very solid track record at UPM as an engaging change leader. Both in UPM Raflatac and in UPM Communication Papers, he was able to drive positive change of the businesses, renew the commercial strategy and build high-performing teams to improve the performance of these businesses.
The President and CEO’s duties and responsibilities are described in the section Executive management. The terms and conditions of the President and CEO’s executive contract and his remuneration are covered in the sections Management remuneration and Management ownership.