Every day, hundreds of millions of people use products made from UPM materials, often without even realizing it. From the magazines we read and the labels on the products in our kitchens to the energy powering our homes and the sustainable materials shaping industries, UPM is already present in everyday life.
But our role goes beyond providing materials. We are here to enable progress, helping industries to rethink what things are made of and how they work. With our advanced, renewable, and circular solutions, we empower businesses to decarbonize, improve efficiency, and create long-term value.
That’s also the reason we are evolving. As a material solutions company, we are uniting our businesses under one strong UPM brand, reinforcing our commitment to sustainability, innovation, and transformation. Our new brand positioning reflects this shift, it’s not just about what we make but how we lead, collaborate, and solve challenges alongside our partners.
When you see the UPM name or logo, we want it to stand for more than a company. We want it to stand for trust, quality, and responsibility, as well as communicating our commitment to a resilient, efficient, and more sustainable future.
Thank you for being part of this journey.
Massimo Reynaudo, President and CEO, UPM
