Collaboration and openess ​​​​​benefit all

UPM’s interaction with customers is based on continuous dialogue and regular business specific satisfaction surveys. A comprehensive understanding of markets and end uses and an appreciation of our customers’ needs are critical to our customer relations. 

In addition to fostering a continuous working dialogue, UPM is engaged in various development projects with customers. Many of these projects are related to product development and supply-chain efficiency.

We regularly measure customer satisfaction through customer satisfaction surveys conducted internally or by a third party. The surveys are a tool for further development, bringing an important customer dimension to performance management.

Our dialogues and surveys show that UPM’s customers take an interest in our responsibility and sustainability performance, especially as regards product safety, forest certification, origin of wood and environmental topics such as ecolabels and carbon footprints. Furthermore, actions to mitigate climate change have become increasingly important topics.